Nike Plus

I was given a series of life briefs during my 2nd year of university all varying in objectives and outcomes. 

I chose to do the brief that focused on Advertisement, the company /brand was Nike, Nike intended on marketing its NIKE PLUS APP to young female Londoners who are interested in fashion and sports being that the Nike plus app is an umbrella for apps such as NIKE RUN CLUB, NIKE SNKRS etc 

The first thing i did was my primary research asking young females from London a set of questions in regards to sports and exercise after which i then went on to do some secondary research by looking at general sport campaigns then being more specific to female targeted sport campaigns after a number of other forms of research and experimentation visually  I came up with the slogan/tag visual identity and a series of images.